The Big 12 announced today the launch of Big 12 Mexico. Big 12 Mexico is the conference’s first international extension that will see men’s and women’s basketball, as well as soccer and baseball, with games played in Mexico.
In December of 2024, the Kansas Jayhawks will tip off this new expansion vs the Houston Cougars in Mexico City. Big 12 women’s soccer and baseball will also participate in exhibitions against clubs in the region. The Big 12 will also start a new push for Mexican viewers with Spanish radio broadcasts of Big 12 football and basketball games.
The Big 12 Commissioner, Brett Yormark, sees Mexico as a “natural extension” of the Big 12. Whether or not this will result in viewers and a new market for US college athletics remains to be seen. This game is being classified as a non-conference so it will not effect the Big 12 standings. However, will a foreign crowd flock to see US college kids play basketball? Yormark seems to think they will.
With rumored additions of Pac-12 schools and now Big 12 Mexico, Yormark is looking to make the Big 12 the premier college conference. Complete coverage of Big 12 Mexico can by found via the press release linked here.