I just read the blurb put out by the Athletic Department about bringing in the Aspire Group. This is what was stated as the Groups function:
The Aspire Group and the University of Kansas Athletics Department have reached an agreement to form a Fan Relationship Management Center (FRMC) on-campus in Lawrence, Kan. The Jayhawks Athletics FRMC will follow a professional ticketing model with specialized roles for Database Marketing & Analytics, Service & Retention, Group Sales and New Sales and Development. This innovative approach will offer current and new Jayhawk fans unparalleled support by providing them with a personal ticket and Williams Education Fund (WEF) representative dedicated to superb customer service.
The Aspire Group will be executing Strategic Consulting and Research initiatives, including a variety of fan studies and ticket pricing workshops, for KU to optimize the Jayhawks Athletics FRMC and the overall fan experience.
Taken from: http://www.kuathletics.com/news/2014/4/15/GEN_0415140056.aspx?path=general
This sounds like a way to increase the number of Benjamins they can get me to part with without actually increasing value to me.