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Can someone explain the benefit of a 16-team conference?

Sure, there's more overall revenue, and I suppose more "power" with more member institutions. But all I see is that each team's relevance gets watered down - the bigger the pond, the smaller the fish. ... For instance, why would current SEC members want to add A&M (and/or other teams)? That just makes it harder for LSU, UG, UF, etc. to win the SEC. ... Or is the only reason for expansion to add the state of Texas? Is "expansion" really just a euphemism for "adding Texas as a TV subscriber state"? Other than the Texas thing, is there a good reason to go to 16 teams?
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