A Look at Big 12 Revenues/Expenses (Long)
by KU_Lew on Jun 18, 2009 2:42 PM CDT
12 comments
A relatively interesting (at least to me) discussion topic across the blogosphere and newspapers over the past couple of days has been the athletic department revenue data released by the US government's Office of Postsecondary Education. Of course, the more glamorous data is the revenue information but the government's site also provided information on Expenses as well. Seeing that I'm actually nerdy enough to spend some time sifting through the data, I thought I'd share some of that information with everyone as it pertains to KU and the Big 12. Here we go. All data is from the 2007 - 2008 academic year (i.e. Fall 2007/Spring 2008 semesters).
Nice overview here bumped to the front page. After the jump a listing of revenue and expenses broken down by sport and school. - JQ
Total Revenue from Athletics
| Texas | $120,288,370 |
| Oklahoma State | $88,554,438 |
| Kansas | $86,009,257 |
| Oklahoma | $77,098,009 |
| Nebraska | $75,492,884 |
| Texas A&M | $74,781,640 |
| Colorado | $52,631,896 |
| Missouri | $49,113,786 |
| Kansas State | $48,160,113 |
| Baylor | $44,151,763 |
| Texas Tech | $42,844,855 |
| Iowa State | $38,642,013 |
Total Revenue from Football Only
| Texas | $72,952,397 |
| Nebraska | $49,076,861 |
| Texas A&M | $42,552,070 |
| Oklahoma | $40,922,446 |
| Colorado | $28,755,199 |
| Oklahoma State | $23,106,517 |
| Kansas State | $21,900,159 |
| Texas Tech | $20,213,600 |
| Missouri | $19,301,864 |
| Iowa State | $17,404,826 |
| Kansas | $14,841,115 |
| Baylor | $11,053,460 |
Total Revenue from Men's Basketball Only
| Kansas | $14,578,095 |
| Texas | $12,892,079 |
| Oklahoma State | $9,716,296 |
| Texas A&M | $9,250,279 |
| Missouri | $8,023,598 |
| Texas Tech | $7,127,522 |
| Oklahoma | $6,369,446 |
| Nebraska | $6,318,062 |
| Kansas State | $6,188,443 |
| Iowa State | $5,982,727 |
| Colorado | $3,804,777 |
| Baylor | $3,524,789 |
Total Revenue from Baseball Only
| Texas | $3,783,768 |
| Texas A&M | $2,379,495 |
| Baylor | $1,811,500 |
| Nebraska | $1,765,924 |
| Oklahoma State | $866,835 |
| Kansas | $608,002 |
| Texas Tech | $424,202 |
| Oklahoma | $358,620 |
| Kansas State | $247,924 |
| Missouri | $111,540 |
Other Revenue not specific to a Gender or Sport
| Kansas | $55,264,987 |
| Oklahoma State | $50,139,928 |
| Oklahoma | $27,311,183 |
| Texas | $23,392,307 |
| Missouri | $21,010,835 |
| Kansas State | $18,346,517 |
| Colorado | $18,043,669 |
| Baylor | $15,326,913 |
| Nebraska | $15,134,993 |
| Texas A&M | $14,474,225 |
| Texas Tech | $12,117,571 |
| Iowa State | $11,040,360 |
Thoughts on Revenue info: While it's no surprise to see Texas miles ahead of the rest of the league, it's very satisfying to see KU come in at 3rd in terms of total revenue. I think this is a clear indication that despite the bickering from some old-timers, Lew's fund raising efforts have been a huge success. Also, it's a reflection of the unprecedented simultaneous success of KU's "money" sports in the 2007/2008 year. By way of comparison, KU's total revenue from athletics in the previous year was $65.1 million. Not bad, but I suspect the Orange Bowl season in football and the national championship in basketball resulted in a significant spike in revenue for the 2007/2008 year. I'll be curious to see how revenues for this recently completed academic year compare when the data is released next year. I suspect football revenue was substantially higher in 08/09. We should rank better than 11th in football revenue next year.
Another thing to point out is the large portion of KU revenue that was not specific to a particular sport. I don't know for sure but I believe this revenue largely consists of income from merchandise (royalties) and donations not allocated to specific sports. This may also include the money from Adidas since that revenue is not specific to a single sport. Without question, KU benefited from an upsurge in merchandise sales due to the success of the football and basketball teams.
Now let's look at Expenses because it's also important to know how much money is being spent on athletics.
Recruiting Expenses Only
| University | Men's Teams | Women's Teams | Total |
| Kansas State | $1,167,548 | $311,768 | $1,479,316 |
| Texas | $806,332 | $485,520 | $1,291,852 |
| Oklahoma | $827,970 | $380,146 | $1,208,116 |
| Iowa State | $882,283 | $292,145 | $1,174,428 |
| Nebraska | $755,993 | $327,392 | $1,083,385 |
| Colorado | $776,832 | $230,290 | $1,007,122 |
| Kansas | $660,346 | $326,064 | $986,410 |
| Texas Tech | $643,185 | $303,268 | $946,453 |
| Texas A&M | $625,837 | $314,136 | $939,973 |
| Baylor | $577,217 | $291,551 | $868,768 |
| Oklahoma State | $586,113 | $147,689 | $733,802 |
| Missouri | $437,527 | $263,038 | $700,565 |
Interesting to see how our rivals fair here. KSU spent the most on recruiting while Mizzou spent the least. Unfortunately, there's no breakdown of the recruiting expenses by sport.
Total Athletic Department Expenses
| Texas | $100,982,596 |
| Oklahoma | $76,945,883 |
| Texas A & M | $72,449,292 |
| Nebraska | $66,862,007 |
| Kansas | $65,707,114 |
| Oklahoma State | $59,168,327 |
| Missouri | $48,793,770 |
| Colorado | $48,368,260 |
| Baylor | $44,151,763 |
| Kansas State | $40,409,150 |
| Texas Tech | $39,247,970 |
| Iowa State | $38,642,013 |
Subtracting KU's expenses from its revenues, KU showed a nice profit of around $20.3 million. My hope is that profit went (or is going) towards the raises for the coaches and facility improvements. I suspect that next year we'll see expenses were substantially higher in 2008/2009. KU's total expenses on athletics in the previous year total $58 million.
Football Only Expenses
| Texas | $20,049,651 |
| Texas A & M | $19,064,170 |
| Oklahoma | $18,863,323 |
| Nebraska | $18,797,860 |
| Oklahoma State | $15,473,818 |
| Colorado | $14,142,730 |
| Kansas | $13,967,331 |
| Texas Tech | $12,716,858 |
| Baylor | $11,391,810 |
| Missouri | $10,591,618 |
| Kansas State | $10,393,954 |
| Iowa State | $9,833,299 |
You can see here that KU barely turned a profit in football in 2007/2008. Still, it's good to see that KU is not at the bottom of this list and is putting nearly everything it makes in football back into the program. By way of comparison, KU's football expenses for the 2006/2007 year were $9.87 million.
Men's Basketball Only Expenses
| Kansas | $9,386,335 |
| Texas | $7,663,097 |
| Oklahoma State | $6,590,733 |
| Texas A & M | $6,412,715 |
| Oklahoma | $5,063,968 |
| Kansas State | $4,837,418 |
| Texas Tech | $4,160,262 |
| Missouri | $3,964,859 |
| Nebraska | $3,948,386 |
| Iowa State | $3,778,669 |
| Colorado | $3,755,767 |
| Baylor | $3,356,126 |
KU spent $6.2 million on men's basketball the year before.
Well, that's probably a lot of info to digest so I'll stop here. The thing to take away from all this as a KU sports fan is that KU athletics is doing well financially. With college athletics becoming an ever expanding arms race that seems to require constant facility improvements and higher coaching salaries, it's vital that KU position itself financially to improve (or maintain) its competitiveness in the Big 12. Of course, money doesn't ensure success but it sure helps.
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Very intereting stuff...
I think I recall hearing a big portion of our $55 mil that wasn’t attributed to any sport came from a handful of large donations. With that in mind I think they expected a drop in total revenue in 08-09 but with the big boost to football last year the expectation was we might be more profitable, hence further reinvestment into the programs.
I also find it interesting that both KU and MU who had remarkable 07’ football seasons were in the bottom 4 in terms of football revenue. I think that speaks to the process of building a program that has to take place.
Lastly in terms of expenses it looks like we’ve been fairly fiscally responsible for the most part and I think that is something to be appreciated because it can afford us the opportunity to make improvements down the road.
I have to say though, KU_Lew that this is quite ironic that you would post this topic. I think it only furthers the RCT legend that you are in fact the real LEW!!!
Some people are like Slinkies...not really good for anything but they make you smile when pushed down the stairs.
Bigger Picture
FYI – In case anyone was curious about KU’s place nationally in regards to total revenue.
1. Texas ($120.3 million)
2. Ohio State ($118 million) – I refuse to call them THE Ohio State…
3. Florida ($106 million)
4. Michigan ($99 million)
5. Wisconsin ($93.45 million)
6. Penn State ($91.6 million)
7. Auburn ($89.3 million)
8. Alabama ($88.9 million)
9. Tennessee ($88.7 million)
10. Okie State ($88.6 million) – thank you T. Boone
11. KU ($86 million)
12. LSU ($84.2 million)
20. Nebraska ($75.5 million)
45. Mizzou ($49.1 million)
46. KSU ($48.2 million)
Now that’s impressive…if our football team puts forth continued success there is not a reason to believe we won’t be top 10. Every top 10 is a “football” school so to speak and we are the first “basketball” school to check in.
Some people are like Slinkies...not really good for anything but they make you smile when pushed down the stairs.
Excellent post KU-Lew.
I must say I was shocked to see us this high in total revenue. Makes it look like our current success in both major sports can be sustained long term and that all that money you’ve been getting as AD has been well-deserved. :) The fact we’re showing a good sized profit is also nice to see. Hopefully that will give us a cushion over the next few years when some of the normal donors may be squeezed by the current economic troubles.
Agree with Denver also that with our football program taking off we have the ability to increase revenues from that source considerably. Thanks again for the work you put into this.
by hunter s. royal on Jun 18, 2009 4:36 PM CDT reply actions
Good post
K-State’s recruiting expenses should go down in the near future with direct flights from Dallas (DFW) to Manhattan beginning this fall. Most of our expenses are incurred because someone made it an NCAA violation to use private or university-owned airplanes for recruiting, which is what we used to do because we have an aviation school in Salina. Driving 120 miles to KCI for every recruiting trip is a little expensive.
We'll carry the banner high!
Bring On The Cats
my brother went to K-State Salina...
and highlights include flying Bill “Old Balls” Snyder and General Richard Myers, vice-chairman of the Joint Chiefs of Staff into and out of Salina or Manhatten. Pretty sure American Eagle is the airline picking up that route which just so happens to be his current employer, so it’s very likely he could be flying in some of those recruits.
Some people are like Slinkies...not really good for anything but they make you smile when pushed down the stairs.
Odds and Ends Regarding Revenues
A few more tidbits related to Big 12 athletic department revenues.
Women’s Hoops – Baylor’s women’s team have revenues of $3.3 million which was almost equal to the men’s program ($3.5 million). Only 4 schools (Baylor, Texas Tech, Texas, and OU) generated more than $1 million in revenue from women’s hoops. The next closest to Baylor was Texas Tech with $2.1 million in revenues from women’s hoops. KU was last in the conference at $271,809.
Track and Field – Baylor was far and away the leader in total Track revenue at $2.6 million. The next highest was Okie State at $832,211. KU was last at $41,996.
Equestrian – Baylor claimed slightly over $1 million in revenue for their equestrian program. Are you kidding me? Of the other 3 schools that reported revenue from their Equestrian program, all were less than $300K.
Golf – OSU led the way by a large margin with nearly $2 million in revenue. Everyone else had less than $1 million. T. Boone must have made a big contribution to the program. I know they have an outstanding golf program, but $2 million in revenue sounds crazy. KU was 7th at $120,491.
Rowing – KSU kicked our butt in Rowing revenue ($51K to $11.2K). Texas was the only other school to report revenue from rowing and it dwarfed both KSU and KU with $154,770 in revenue.
Skiing – As one might assume, Colorado was the onlyschool with revenue from Skiing ($197,800).
Soccer – A&M led the way in soccer revenue at a whopping $2.2 million. Baylor was the only other school to report soccer revenue over $1 million. KU was 7th at $159,207.
Softball – Baylor once again led the way with $1.1 million. A&M was second at $543,611. KU was 9th out of 10 softball programs at $27,029.
Tennis – Once again Baylor seems to be good at pulling in revenue for “non-revenue” sports. They led the way at $1.5 million. Next closest was A&M at $739,248. KU was last at $1001. Yes, you read that right.
Volleyball – Nebraska and Texas led the way at $1.6 million and $1.3 million respectively. KU was 9th (out of 11) at $70,227.
Wrestling – I thought ISU would have led here but OSU led with $574,736 to ISU’s $205,552.
Rifling – Nebraska claimed $22,245 in revenue from their Rifling program – the only Big 12 school to do so.
Swimming – Texas earned a little over $1 million from their outstanding swimming program. That was nearly 3 times more than the next closest Big 12 swimming program (ISU and A&M).
Sports Generating Revenue for Selected Big 12 Schools (M = Men; W = Women):
KU – Baseball (M); Basketball (M&W); Track and Field (M&W); Football (M); Golf (M&W); Rowing (W); Soccer (W); Softball (W); Swimming (W); Tennis (W); Volleyball (W).
KSU – Same as KU except add Equestrian (W) and subtract Soccer, Softball, and Swimming.
MU – Same as KU except add Wrestling (M), Gymnastics (W), and Swimming (M) and subtract Rowing.
UT – Same as KU except add men’s Swimming and Tennis.
NU – Same as KU except add Bowling (W), Wrestling (M), Gymnastics (M&W), Rifling (W), and Tennis (M) and subtract Rowing.
ISU – Same as KU except add Wrestling (M) and Gymnastics (W) while subtracting Baseball and Rowing.
CU – Same as KU except add Skiing (M&W) and subtract Baseball, Rowing, Softball, and Swimming.
OSU Men's Golf...
…a lot of that revenue probably comes from Karsten Creek, their university golf course. I doubt much of that money came from T. Boone.
We'll carry the banner high!
Bring On The Cats
by TB on Jun 19, 2009 7:03 PM CDT up reply actions
Really cool stuff Lew
Lew Perkins is the man. I don’t see how anyone could not like the guy as our AD
by I need more Esteban on Jun 20, 2009 3:11 PM CDT reply actions
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